Why e-commerce is a massive hit in China?
In China, e-commerce is very popular, as more than 50 percent of consumers prefer to shop online than visiting the stores. If people live in small towns and cities, they can have access to various products online that they could not find it before. Furthermore, they can compare prices and products by visiting multiple sites, one of the potent purchasing triggers for customers. The people can easily avoid crowded malls and supermarkets and get their products much faster than in the West due to extensive delivery infrastructure.
Every business entering the Chinese e-commerce market must adapt its strategy and requires local partners. Here, the role of an eCommerce agency in China ( adstochina.westwin.com/China-eCommerce-Agency ) becomes crucial who will help in attracting consumers and generating revenue. Few steps need to be taken when doing e-commerce business in China.
Market analysis and Ecommerce consulting
Your agency will be analyzing the market, your competitors, and identifying the challenges and growth opportunities in your industry. By understanding your target audience's shopping behavior, we can create a strategy to accomplish your objectives. Every agency follows a sales funnel for e-commerce transactions where various stages and goals are followed to succeed in the e-commerce market.
The agency can offer you advice on which platforms are best for your project and create a customized, multi-channel strategy. If you want to sell your products on the B2C market, then JD and Tmall are the best platforms, and for B2B, go for Alibaba that still dominates the market with close to 60 percent market share, followed by HC360 and Global Sources.
Design strategy, marketing, and promotion
After choosing the platforms, your eCommerce agency in China will be designing your e-commerce site with videos, pictures, Q&A sections, product descriptions, infographics, and others. Moreover, the team will be driving qualified traffic through intelligence as placement.
For selling your products, consumers should know who you are. For that, you can take help of latest digital tools and strategy such as social media (WeChat, Weibo, and forums), Baidu SEO ( https://adstochina.westwin.com/who_we_are/index.shtml ) and SEM, PR (Blogs, KOL, and news), data marketing (email, push, SMS), online events and community management. Then they will be managing the campaign and make sure it is optimized to get positive results. The key is to attract and again target the most qualified traffic for increasing conversion rates.