Mastering Baidu SEM takes time as it includes multiple stages of research and detailed evaluation, so if you are new, it is best to hire a digital marketing agency in China who can help with your marketing strategy. Before discussing any other details, it is vital to know the definition of Baidu SEM. Baidu SEM, also known as PPC (pay-per-click), is a standard marketing method in China that uses paid tactics for reaching out to your consumers. In the west, Google is the primary search engine, while China uses Baidu. Those who have used Google AdWords may think it is easy to understand Baidu, but it is very complex, and there are several complicated steps for setting up.
The most common practices used to reach your target audience are Baidu Tuigauang -the Chinese version of Google AdWords, Baidu Pro Theme used by Baidu union members, Baidu Pay for Placement that helps in reaching target audience using related searches and Baidu TV that promote video ads for connecting with your customers.
Why businesses in China always prefer Baidu SEM?
Baidu SEM is the most sought-after and broadly used by brands in China, both foreign and local. Moreover, at present, Baidu is the most influential platform used by businesses all over in China as well as globally. So for tapping this vast market, it is necessary to use Baidu SEM. You will be astonished to know that China has more than 900 million Internet users, and it will only going to rise, and here Baidu SEM plays an important role. The ideal way to reach your target audience and expand your user base is by promoting your products and services in Baidu. As Baidu is a popular search engine used by most Chinese people, marketing ( https://adstochina.westwin.com/who_we_are/index.shtml ) your products with the help of SEM creates a personal bonding with your brand and, at the same time, promotes your services/products in the best platform. Your audience prefers to shop online, and Chinese people love to buy products suggested by others and make impulsive decisions every hour. Baidu receives over 6 billion queries from customers searching and purchasing products daily. This is your golden chance to becoming one of the landing pages for their searches.