Commonly Asked Marketing Job Interview Questions
• Can you tell us what you know about our organization and our target market?
• Please explain what you know about marketing and sales. What is the difference between the two?
• Have you ever drawn up a marketing campaign? How did you do it? If you had to create one for us, what is the first thing you would do?
• Do you think you have what it takes to handle the entirety of a marketing campaign?
• Consider that you have to work with a constrained budget. In that case, what will you do to ensure that the marketing campaign still turns out to be successful?
• What do you think will get us better results, inbound marketing or outbound marketing? What is the difference between the two?
• Do you know anything about lead generation and demand-gen?
• Do you have any previous experience with social media marketing? If you have, what was your experience with it? How effective do you think it is?
• What do you think the marketing landscape will be like 20 years hence?
Benefits of Asking These Marketing Job Interview Questions
The principle benefit of asking these common marketing questions is that you can have an easier time separating canned answers from the well-thought-out ones. While everyone asks these questions, you don’t want the same answers that everyone else receives.
You want the candidates to tailor their answers to fit with your organization’s unique requirements. It demonstrates that they have taken the time to research your business, and they are only likely to do that if they are serious about wanting to work with you. Such candidates will make more of an effort to fit in with your work culture and will probably remain with you for the long haul.
It will make more business sense for you to hire them rather than people that are probably looking for a short-term job until something better comes along.
Marketing ( Vitamintalent/What-we-do ) is one of the essential aspects of your business. It endows your products or services with the public visibility they need to find takers and thus helps your business turn a profit. Your organization’s future existence and success depend on how well you manage your marketing. As such, you cannot compromise about the marketing personnel you hire to oversee things for you.