The Fact File
According to reviews, it’s been found that more than 97% of people use major search engines like Google when looking for some kind of legal services online. Rather than searching for any specific attorney—mostly use generic (non-branding) keywords to reach the best legal services that are locally operational. For instance, ‘best divorce attorney in Houston, TX’ or ‘Personal injury lawyer in NYC’ and so on. Now in order to evaluate the importance of SEO practice, consider the following statistical data:
• 92% searchers choose and hire legal firms that appear on the 1st page of SERPs.
• More than 70% of users overlook paid ads.
• The conversion rate of a useful SEO stands to a staggering 16.6 %, as opposed to merely 1.7% found out of traditional advertising mechanisms.
So, a professional attorney SEO will assist people to find you while increasing the possibility to convert them as your valued clients.
The necessity of Attorney SEO
More web traffic means more clients
Precisely, hiring an expert attorney SEO helps drive more and more traffic to your legal website. This converts into more communication with higher conversion rates. According to Google’s market survey, it’s nearly 75% of customers visit your law firm website for required consultancy and knows the details of your company while the majority of them are converted into fruitful results.
Helps you stay competitive
By default, you’ll find ten attorney firms that display as search results on the 1st page of Google. This shows the other law firms occupying rank on the 1st page are your closest competitors and are adopting the same techniques of SEO services. Notably, more than 80% of searchers don’t go beyond the 1st page, which means that in order to stay competitive and for optimizing your page ranking SEO service is a must-have.
Helps build brand image
Among the top reasons that you should be working with an attorney, SEO is that the professional help in reducing the possible bounce rate of customer who typically prefers working with a legal firm being positioned on the 1st page. A reduced customer bounce rate means more conversion of your target audience. Perhaps, the biggest advantage of working with an expert attorney SEO is that is specialized in the legal sector, they know the best techniques to let the customer stay on your page due to its informative nature, great content, etc. and convert them into your valued customers. Eventually, this increases your brand image as a reputable legal service provider and boosts your ranking.
Increased ROI
Similar to most market segments, competition has been intense in the legal industry; nonetheless, a committed attorney SEO ( https://www.attorneymad.com/about-us/ ) can facilitate you to go ahead of these competitors without having to break your bank. Compared to all available forms of digital marketing too, whether it’s paid ads, email marketing of traditional marketing, working with a seasoned SEO enables you to maximize your return on investment.