Backing up just a tad: people may wonder, what exactly is esports?
Put simply, it’s an organized and competitive form of video gaming that sees competitors from different teams compete in the games the typical gamer can’t stop playing. Anything from Madden NFL to Call of Duty or Fortnite is attracting top-notch professional players, and the online or TV following for live events has reached millions of viewers around the globe. It’s the live, real time, and interactive aspects of esports that are exciting gamers and fans that has visionary businesses reaching out to esports agencies so they, too, can join the action before they’re left behind.
What’s the rush? Well, market analysts and reports are predicting a growth rate of 9 percent per year over 2019’s 454 million viewers. That means a potential audience of 646 billion viewers worldwide by 2023. And it’s not just for kids. The people tuning into the thrill of esports come from varied demographics and offer a lucrative opportunity for businesses to reach any target audience they like – men, women, young, mature, professional ( https://www.drumroll.com/about/ ), or amateur – where there’s a will, there’s a way to connect. Take, for instance, Saira Mueller, the visionary founder of Women of Esports (WoE). She saw an opportunity to bring awareness to the challenges women often face within the esports industry. With that, she built a platform for change using communities and mentorship programs to elevate women who can’t get enough of the esports industry.
This is where the esports agency enters the picture.
Esports marketing is no small opportunity, so to build the best platform, the stakes are high. It’s essential to get it right from the start, and then to not only maintain an audience, but also to grow it and continue to build upon it. While visionaries like Mueller can then focus on the big picture of the esports experience for their audience, the esports agency ( drumroll/eSports-Agency ) can take care of the tedious tasks, like audience research and insights, building strong engagement strategies, creating powerful brand development, and delivering the ultimate in designing and developing the formidable system that viewers demand. It’s all about creating a larger-than-life brand that the passionate esports community identifies with, trusts, and returns to time and again.
For example, as a brand, WoE invokes feelings of strength, pride, and vision, all illustrated to create a lasting impression through their Lioness icon. This logo showcases the female empowerment, community, and strength that are the foundation of WoE’s core values. Women gamers using Mueller’s platform can now stand together and roar while they participate in the world of esports they’re so passionate about. It’s the perfect meeting place for fun, pushing limits, and adapting to the realities and potential held within both the current landscape and the future of esports.