Reasons to Use Baidu Advertising ( adstochina.westwin/Baidu-Advertising )
Best platform for advertising in China
Baidu is the best platform for advertising in China although it is not as exceptional as Google Adwords are. However, compared to other marketing platforms in China, it is keyword centered and authentic. It is also considered more accurate than any other marketing platform in China. When majority of the internet users in the West overlook online ads, Chinese consumers react positively to these advertisements, which explains why you need to use this platform to expand your business in the country.
A large chunk of market share
With more than 70% of the market share in the country, Baidu is omnipresent. Businesses who want to grow in the Chinese online markets must use this platform to be visible to the consumers. As the country has more than 700 million internet users, it makes practical sense to advertise through Baidu, as it is the only way to reach out to the target audience and increase sales and profit.
Advertising your business through Baidu is comparatively cheaper than other advertising methods such as banners and posters. The CPC or Cost per Click is also lower than Google, although it depends on the industry and the type of keywords. However, foreign companies need to deposit an initial amount before advertising on Baidu. Regardless of that, entrepreneurs find this platform to be more affordable and effective than any other form of advertising.
Growing in an exponential rate
Baidu is perhaps the most important search engine in China that is growing at an exponential pace. With more than 800 million internet users in China, this search engine is the only one that is consistently used and it is expected to grow in the future. Chinese consumers spend a sizeable amount of time browsing for information related to products and services on Baidu. Most of the internet users depend on this search engine for reliable information and buy products online.
Baidu advertising ( https://adstochina.westwin.com/who_we_are/index.shtml ) is quite different from advertising on any other platform. However, with the right technique and approach, you can attain success in selling your products and services in the Chinese market.