We have different players dominating in desktop search as well as mobile search engines. While venturing into the search engine marketing in China, one needs to understand the behavioral patterns of the Chinese netizens. The younger groups are more interested towards mobile technology where there is less penetration of desktops and laptop, thereby helping the marketers to increase their search user base in tier two and three cities. The Chinese people have lot of patience and they search quite a few pages starting from the first pages rather clicking on a specific site.
For getting organic search results, the search engines in China give priority to local content to decide on rankings and gives preference to the websites hosted in China and written in Mandarin as well as other regional languages. The layout of the pages of the search engines has three parts. One is paid search results that consist of a brand zone with keyword ads. The rankings of the ads are determined based on biding prices. The next section has organic search listings. It is available under paid search listings. As users like to browse all the pages and the results are trusted and less commercialized. The last section is the related search area.
To get a strong foothold in search engine marketing in China, one must have a mobile website as the generation of revenue is much higher in China and it is a popular method to cater to the needs of various screen sizes in china. The pages must be responsive for capturing the latest rend and publishing them in local search engines ( https://adstochina.westwin.com/who_we_are/index.shtml ). The marketers must choose meticulously to use desktop or mobile search engines or both of them. Choose the search engine where the conversion rate is higher and there are no difficulties for a non-Chinese company to register. A new domain will not provide you instant ranking so one requires patience to get the desired result. Top search engines in China focuses on descriptions and Meta keyword tags that helps to improve the ranking.
If one is novice in the field of search engine marketing in China, then please take necessary help from industry veterans. There is necessary to understand the internet speed, which varies in desktop search engines and mobile search engines.