Vast differences in the behavioral patterns
It is not just the search engine, which is different in China but also the behavioral patterns of Chinese consumers. Unlike the Westerners, the Chinese use search engines in a different manner to search for information on products and services. As the majority of the Chinese are tech-savvy, most of them use mobile devices to access the internet. It must also be noted that Chinese consumers are constantly searching for information about branded products in the form of reviews, articles, and blog posts. The search for information is quite different from that of the western users. Therefore, entrepreneurs who seek to expand their businesses in China must focus solely on good quality and informative content for the growth of their business.
Another key difference of the Chinese search engine is the layout of the result pages. It is divided into three parts-the the left-hand corner of the result page consists of keyword ads and these are ranked according to the biding prices. The second section includes the organic search lists, which are often browsed by the Chinese consumers who consider it as reliable information. The right side and the third section of the Chinese search engine page contain related information.
Apart from the layout, the Chinese search engines have separate and unique mobile-friendly websites as the majority of Chinese consumers access the internet on their mobile devices. On the other hand, western websites are mobile-friendly and it can be easily accessed without any hassles. Therefore, business entrepreneurs need to create a mobile-friendly website in order to capture the attention of Chinese consumers.
As millions of Chinese consumers look forward to the digital landscape, the importance of search engine marketing in China ( www.adstochina.westwin/Search-Engine-Marketing-in-China ) has magnified in the last few years and it is expected to grow at an exponential rate in the coming future. Foreign entrepreneurs need to jump on the bandwagon of Chinese search engines to promote their brand in the country.