But digital marketing in China is a bit different from the west. You will not found Google, Facebook, Twitter, Instagram and Youtube there. Chinese have their own alternatives such as Baidu, WeChat, Weibo and Youku. So when you are dealing with unexplored, it becomes even more important to choose the right professionals for the job.
Now the question is how to choose the right digital marketing agency for digital marketing in China? Let’s find out.
Specify your Needs
The first thing you need to do is understand your needs. What is it that you want from your digital marketing company? Digital marketing includes Search Engine Optimization, Social Media Marketing, Pay Per Click advertising, Email Marketing, and Mobile Marketing. What are you looking for?
And when it comes to advertising your business in China, you need website localization as well. So it is necessary to first specify your needs as per your budget, and then look for the agency that can provide you with a one-stop solution for all your digital marketing needs.
Credibility and Experience
A whole lot of fraud agencies are out in the market. Review the website of your digital marketing agency. Do you find sufficient information about the company such as address, bio, portfolio, and certification? Demand full transparency from the agency. If they are hiding something or offering services at very cheap rates, consider it as a red flag. Also, check online reviews and feedbacks of the client. It will help you to find the right agency.
And make sure your company has a few projects under its belt. Choosing an inexperienced one for digital marketing in China will do more harm than good, and waste your hard-earned money.
Physical Presence in China
Find a firm that has offices in China because internet laws are very strict there. You need someone who fully understands the cyberspace laws and regulations of China. There is a long list of topics which is banned by the government. You do not want to find yourself in any kind of dispute with government authorities.
Another benefit of choosing an agency that has a presence in China is that they understand Chinese users better. With their deep understanding of Chinese culture and the latest trends ( https://adstochina.westwin.com/who_we_are/index.shtml ), you can adapt to the cultural nuances of Chinese people better and more effectively impress your target audience to achieve better results.
So, these are a few things that you need to ensure before choosing a digital making agency for digital marketing in China.