1. Local social media platforms
Facebook, Instagram and other dear social media platforms of the world are banned in China. Contrary to these platforms, China has its own ecosystem of platforms that are local and heavily used. WeChat, QZone, Weibo, QQ, Renren, Youku Tudou are few of the most active platforms when it comes to social media marketing in China. Do a thorough research on the platforms and choose the ones that suit your business needs.
Mandarin is the spoken language of China and all the social media platforms are in Mandarin. Thus your team needs to have a strong hold of the language and culture of its audience. Mere translations would fail to leave a mark and thus you need to transcreate your platforms in Mandarin language. For social media marketing in China, take the assistance of a local professional or have an in-house team that specializes in Mandarin.
3. Monitoring and Censorship
All your activities will be monitored and if your business is following ethical standards to promote your products it shouldn’t be a problem. Regarding censorship, you must be careful with the content you create and the ideologies you hold as a brand or company. A thorough understanding of rules, regulations and culture of China is most required for effective and hassle free social media marketing in China.
4. Go Mobile
Smart phone adoption in China is very high. Most of the social media activity happens on the phone and thus your activities on the platform must be phone-centered. Having a mobile social media plan will help you reach out to the greater masses that access your content. Population of China is huge and the amount of people you can reach out to is huge if you play your cards right. Be it your website ( https://adstochina.westwin.com/who_we_are/index.shtml ), social media handles or content, ensure that all of them are mobile optimized.
Chinese people prefer recommendations from other people that includes friends, family and influencers with the social media network. For effective social media marketing in China, the digital marketer has to keep this fact in mind and work around a strategy that’s influencing for people. Viral contnent, shareworthy content, influencers, brand collaborations etc. are good strategies to spread word of mouth and earn trust of Chinese people.