App Store Optimization (ASO)
You have likely heard of Search Engine Optimization (SEO), but have you heard of App Store Optimization? The core concept is the same: use a series of tactics to climb the search rankings, but those tactics are different. In game marketing, getting a high spot in an app store can be the difference between success and failure, especially as games become more common on app stores.
ASO differs for different platforms, but, in general, they pay attention to these core concepts: keyword optimization in your tags and description, reviews (number, frequency, and the rating itself), and the number of downloads. Game marketing strategies, such as encouraging reviews and having clean and clear copy, can all help in your ASO efforts.
Social Media Marketing
One of the most successful game marketing campaigns ever, for Grand Theft Auto V, started with a nonchalant tweet from the studio. From there, a trailer and campaign started that resulted in one of the most financially successful games ever.
Fandom thrives on social media, which means the right game marketing campaign can help you turn customers into ambassadors, foster a love of your current and future products, and draw in new players. The trick is keeping a steady trickle of relevant content that will keep people engaged.
There is a similarity between Reddit and TikTok: people are hesitant to engage and are suffering the consequences. If you have a game, there is a Reddit somewhere dedicated to it. If people are already talking, why not engage? Reddit marketing is difficult. The platform is notoriously dense. But the right game marketing campaign can turn the “front page of the internet” into a place for fans and increased brand awareness.
Influencer and Reviewer Partnerships
There are thousands of sites, YouTube channels, Instagram influencers, Twitch players, and more, all of whom can help you reach more people. Partnering with these creators and influencers is key in the new world of game marketing. Be sure to reach out to editors of major publications and pay attention to people on YouTube and Twitch especially. These are key places where gamers go to learn about their potential purchases, and the perfect place for you to make an impact.
Game marketing is a key part of the industry’s larger success. If you are looking to market your game, whether it’s for the next generation of consoles or someone’s smartphone, you will need a dedicated and experienced game marketing ( https://batteryagency.com/#about ) firm. Without insight from the experts, you could end up wasting your money on strategies and tactics that simply do not work.