With focused market exposure suitable to your marketing plan, reduced promotional expense, and increased traffic to social posts and websites, you can maximize your ROI through Weibo. In this article, we are intended to unlock the market potential of Weibo advertising ( AdsToChina.Westwin/Weibo-Advertising ) and explore the key reasons that attract more and more foreign companies to invest in it.
Whopping Market Exposure
A recent market survey establishes Weibo as the second-largest social site in China with more than 520 million active users with it. In fact, the biggest plus point of this social site that magnetizes an increasing number of professionals and SME to corporate business enterprises is that it is operating with a host of advertising options while enabling you to reach and communicate with your target audience. Depending on your budget and professional need you can choose the most appropriate advertisement tool for you to make your business flourishing and build a solid fan base. Weibo advertising has an appealing penetration rate among Chinese audiences prefer interacting with their relations, likeminded and colleagues through Weibo while maximizing the market exposure for quality brands and service providers intended to reach the market all across China.
With Weibo advertising, businesses can target the potential customers they look for based on their purposes, interest, and demographics. For instance, while you’re producing anti-acne creams, you should typically go for teenage and young girls between the ages group of 12-25 who are prone to acne. Equally while selling sports knee braces, you should reach both male and female audiences aging 14 to 35 years, majorly vulnerable to sports injuries. Apart from displaying ads, you should post product details, promote blogs in user’s newsfeed, and increase sales through Weibo advertising.
Improved Brand Awareness
Building brand awareness is the key to your market success in China especially as a business group from the western globe. You need to constantly keep on interacting with your potential customers to turn them as your valued business buyers via the social site. Weibo’s advertising options like fan tunnel enables you to promote a detailed post in addition to your account typically at the top of the user’s newsfeed. Initially, as you cannot have a large number of fans following your ads, these options can truly get you more and more followers through referrals due to the great sociable nature of the Chinese audience. Thus, it can give a real boost not only to build your brand image but also to bring new customers due to increased brand recognition.
Compared to other social media marketing options that require you to invest a lot of money to get the same impact, if marketed suitably, Weibo can return you more with a very low investment. This is perhaps the most mind-blowing park of placing ads on this social site. In fact, with a series of advertising options, whether you’re a small, medium, or big business, you can make your advertisement budget-friendly with expert advice.
Virtually all SMEs to corporate businesses now prefer promoting their brands through Weibo advertising ( https://adstochina.westwin.com/who_we_are/index.shtml ) and WeChat marketing. However, when it comes to counting the return on investment, not all brands become successful in China. In order to avoid such frustrating experience, in view of the completely different Chinese digital marketing landmark, consider hiring an expert social media marketing group specializing in China that will help you in all terms and get you maximum ROI, which you’re looking for.