If you are familiar with Google AdWords, then Baidu PPC (Pay-per-click) will become easy to understand. Advertising on Baidu via PPC provides businesses in increasing their B2B conversion rates. But, studies show that on average, Baidu has a lower cost per click compared to the world’s largest search engine when using similar search terms. The widely popular B2B terms are 20 to 40 percent of the cost of the same keywords in Google. Before advertising on Baidu, you need to set up a Baidu account and it is a complicate procedure than Google AdWords that only requires a company website and an email address. So, before creating an account you need to know a few things that are mentioned below.
The first step is to get a registration certificate or a business license. You need to provide some evidence that shows your company is publicly listed on a government website. Baidu will be checking for a business record for every company. After you have registered your firm with the local government, you need to take a screenshot of the government page where the company’s details publicly appear. The next step is to get a screenshot of the passport that belongs to one of your business partners. The person must be one of those individuals that appear on the government site. If more than one name is listed, ensure to provide the passport details of the first name listed on the site. An authorization letter has to be submitted to Baidu, which should be signed by the first person listed on the government’s site, and whose passport screenshot was earlier provided. The signature must be the same as mentioned on the passport. The last thing you need to provide is a copy of your bank statement. This statement should have the full business name, few latest transactions and also have the representative’s signature.
Creating a Chinese Baidu website before translating to English
If you want to do advertising on Baidu in English ( https://adstochina.westwin.com/who_we_are/index.shtml ), you should be aware that Chinese is the native language of Baidu users. Your English site needs to be translated into simplified Mandarin Chinese for gaining the trust of Chinese people. If your Baidu ads lead to an English site, there are good chances that the bounce rate will be quite high as most of your potential consumers unable to read your website. There are reputed marketing firms in China that can help your company in localizing the website so that it more effective and appealing to the Chinese audience.