Here are the five key tips for you to choose the right digital marketing agency in China:
The first thing you need to check is whether your digital marketing agency provides all the services you need or not. Digital marketing is a vast field. It includes various marketing techniques such as SEO, SMM, PPC, email marketing, and other online marketing technique. And as you are promoting your business in the Chinese online marketplace, you will need website localization services also. So look for a company that provides all the services and able to cater to all your business needs.
Ask about specialization
A digital marketing agency typically provides you all the services, but they usually have specialization in a particular field. So ask your digital marketing agency about its specialization. Do they have anything to show to back their claim? If they are really good at something, they will definitely have some data or case studies to show to you.
Look for an experienced team
Look for an experienced digital marketing agency in China that has a team of experienced content writers, SEO analysts, digital marketing executives, and managers. Ask about the experience and similar clients they have worked for. Make sure your agency clearly understands your business objectives and has relevant experience and skilled professionals to work on your project of digital marketing in China ( Adstochina.westwin/who-we-are ).
Reviews and case studies are the best way to narrow down your options. There are numerous digital marketing companies out there, and everyone claiming to be the best. Make sure whatever your marketing agency is telling should be backed by data. Look for reviews on sites like Yelp, Clutch, Glassdoor, and Google. It will give you a fair idea about the company’s performance. You can also ask your agency to share two to three client references. Check the website for your agency. Look for testimonials, blogs, clients list, case studies, and business information.
Check ease of communication
Look for an agency that is easy to reach. Communication plays a key role in making your final decision. A good agency has multiple channels for communication and dedicated staff to address client’s queries. Make sure your agency is able to understand your needs and have English speakers helping you out with everything from translation to original marketing strategies. Find a marketing agency that maintains effective communication with clients and explains how they will work to achieve the business objectives. Ask about KPI and reporting process as they are important to track the results of digital marketing in China.