1. Build a sitemap for quality content
Content is the crux of SEO and it will make all the difference to the ranking factors. If you have a blog, you can get your content indexed faster. An active blog is a must to grow the organic traffic. You need to ensure that the content is backed by authoritative links in order to gain organic traffic. Long form copies get ranked higher than the shorter content. In short, it the content that drives better indexing and attracts visitors to your website. The same visitors might turn into loyal customers if they like your products or services.
2. Use video to improve the user experience
Video makes more than 50% of the total internet traffic. Online videos will account for more than 80% of the total internet traffic by the end of 2020. An effective SEO strategy would have to be a perfect mix of text and video content on the webpage so as to rank it higher on the search engine results.
3. Optimize the content for Google
Google updates its algorithm from time to time and you need to ensure that the content on your website is optimized for the search engine. It uses an artificial intelligence system which can learn about the page and how it relates to the keywords that are being searched by people. Google’s algorithm will have an impact on our campaign and the results. Hence, you need to ensure that you not only optimize the website but also optimize the content for the search engine.
4. 404 pages need to be fixed right away
In order to avoid losing organic traffic, you need to fix the 404 error on your page. When someone asks for a page and it is not available on the site, they will see a 404 error which reads “Page not found”. You can redirect them to the newer version of the page and ensure that you do not lose valuable organic traffic. For SEO in Sugar Land, hire professional experts who understand the technicalities of digital marketing ( https://www.brazosvalleymarketing.com/ ) and will help optimize your content and your website.
5. Optimize tags
You can use hashtags to cross reference pages and to make it easier for your page to be found on the search engine. Using the right hashtag will make all the difference to your traffic. It will also ensure that the correct content is shown to the right users when they search Google.
These five tricks will help you grow organic traffic within no time.