• What are the SEO strategies you’ll follow to improve my web rankings?
The whole idea of asking this question is, as an SEO professional explains the possible strategies they would adopt to boost your ranking on the SERPs, you can at least estimate how far it would be practically possible for them to help you achieve your SEO campaign goal. Considering that you’ve no idea of SEO practices, ensure that the proposed plan of your law firm SEO expert combines an initial SEO audit review to remove the technical errors and issues that could’ve been the cause of your poor ranking performance like error pages, use of broken links or stuffy keywords.
Professionals are supposed to undertake an "on page" optimization process involving the improvement of current website URL, titles, tags, or internal link structures to make it persuasive to search engines. While an expert is expected to answer it smartly, a newcomer or layman tends to fumble, which is an alert sign for you.
• How would you ensure that your SEO is likely to be successful?
In order to measure the success of the SEO project, it’s crucial for a law firm SEO expert ( https://www.attorneymad.com/about-us/ ) to make the best use of the Google Analytics tool. This is one of a kind SEO instrument which has been intended to track development in search engine ranking in terms of the amount of traffic coming to your website, on average how long they stay on the page, their ages, quality of the traffic, etc in real time. Also, the tool helps them to assess the sorts of keywords mostly used by the searchers to find the type of products or services, you specialize in and more.
For your further information that employing this tool is basically an exclusive option for an SEO specialist to evaluate the current success status of SEO and also a key to go for further modifications according to the inputs they receive. So you should ascertain how often they’re about to share these vital analytics with you as well as how they’re about to use those data for continually increase your web traffic and ranking.
• How can you guarantee that my web page will attain higher rank on Google?
It’s a question that you should ask to ensure the integrity and genuineness of an SEO expert. Noteworthy, If the answer is ‘yes’, you should consider it as a primary red flag because no SEO expert on the planet can give such a guarantee of optimizing your page.
However, what is expected from professionals that they will undertake the best SEO methodologies considering your customer's need and keeping in mind the up-to-date Google algorithms with an objective to make your page search engine friendly which is the key to achieve a high ranking. Equally, you should remember that SEO is a cost-effective but long process that can take a minimum of 6-12 months or even more to find your page on the first page. The process should equally be continued to retain your page ranking.