Video is the preferred medium for users to obtain content and ranks higher on video streaming platforms
Video is the simplest method to deliver information in a high impact and personal way. Everyone has embraced this format completely to obtain information. The information that you get when watching a video is absorbed much faster than reading texts on a page. Moreover, consumers think and keep in their memory for a long time than reading a hardcover.
Any story, idea, presentation are in video formats, and people are hooked to various video streaming platforms than ever to watch the trending videos or any video they wish. This led to the immense popularity of video streaming platforms and as video production is happening at a massive scale that led to the demand for creating videos such as educational, how-to, music, DIY, and so on.
Search engines help in rewarding videos
Video is created for educational and entertainment purpose and incredibly valuable to the users. The video production service in Miami ( https://globalfilmz.com/video-production-services/ ) helps the search engines for providing the most relevant results in their search queries, and videos always offer that value. This is the reason when you type something in the search bar; videos tend to show up with the standard SERP (Search Engine Results Pages) entries. Data shows that when a video is embedded on a website, the site is 53 times more likely to appear on the first page of the search engine, and it helps brands to be noticed quickly. The main reason is watching videos help in increasing the average visit time on a site. Search engines believe that when you have videos on your site, you will offer something valuable and then rewarded with higher rankings.
Videos are highly preferred by social media
Within a short span, videos are the perfect way to convey useful information in a manner that is easily absorbable and palatable. This means it is easily sharable, and social media platforms are the place where content is shared the most. Over 60 percent of consumers plan to buy after checking videos on social media. Furthermore, social media generates 12 times more share than images and text combined, and this level of sharing leads to massive exposure to a target audience. Videos always rule on handheld devices. When you read any content on a tab or smartphone, it can be a little bit of discomfort. On the other hand, videos are much easier to consume on mobile devices. With more than 80 percent of online activities happening on mobile devices, this is a vital element to consider for your business.