Weibo has four important advertising options, which can help businesses connect with prospective customers on the Chinese markets. You can choose any one of these advertising options or a combination of approaches to gain maximum exposure for your brand.
Display advertisement is one of the most traditional methods of advertising brands but it is still an effective tool to gain brand awareness. This tool allows businesses to display banners in various dimensions on different pages. The tool displays banners on Weibo web pages and on mobiles. When a user or a prospective customer clicks on the advertisement, it automatically directs the user to the homepage of the advertiser. The prices of the ad vary according to the size of the page, placement, and keywords.
Also known as Fanstop, this form of Weibo advertising ( adstochina.westwin/Weibo-Advertising ) is an effective way to promote your brand and reach out to prospective customers. It is also one of the best ways to build a large following as it helps to focus on existing followers and their Weibo friends. There are three types of fan headlines, which include fan headlines for accounts, fan headlines for posts and fan headlines for others’ posts.
Another popular way to advertise on Weibo is a fan tunnel, which is quite similar to fan headlines. You can promote apps, accounts, and posts on a fan tunnel. Fan tunnel helps you to cater to a large audience and the users of Weibo. It helps to focus on a specific range of audience while marketing your products in the country.
Weibo search engine promotion
This is an excellent way to enhance the quality of traffic to your website. With advanced search engine functions, Weibo allows users to browse fan pages, accounts, and posts. With precisely targeted keywords, businesses can promote their website when a user searches for a specific product with these keywords. It increases the visibility of your account. The prices of the tool depend on the popularity of the keywords.
As more than 90% of the Weibo users shop online, incorporating Weibo advertising ( https://adstochina.westwin.com/who_we_are/index.shtml ) in your marketing strategy is particularly beneficial. International companies can promote their business in China by using this advertising platform to gain maximum brand exposure.